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Patent, utility model or design: which to choose

Not everything is protected with an invention patent. Depending on what you want to protect — a technical function, a practical improvement or the appearance — the right tool changes.

⚠️ Informational guide, not legal advice. The choice of tool should be assessed with an attorney.

Invention patent

Protects a new technical solution to a technical problem. Requirements: novelty, inventive step, industrial applicability. It's the strongest and broadest protection. Duration: 20 years from filing (with maintenance fees). Suitable when you have a genuine technical/functional innovation.

Utility model

Protects new models that give particular efficacy or ease of use to machines, tools, implements or objects — typically improvements in the shape or configuration of existing products. The required "inventiveness" threshold is lower than for a patent. Duration (Italy): 10 years from filing.

⚠️ Not all countries provide for the utility model (Italy and Germany do; others don't).

Design (registered design)

Protects the external appearance of the product: shape, lines, colours, ornamentation — not the technical function. Duration: up to 25 years (renewable in 5-year periods). Suitable when what matters is the product's aesthetics.

What if it's software, a name or content?

  • Software "as such": not patentable, except with a further technical effect; the code is in any case protected by copyright.
  • Product name/logo: protected with a trademark.
  • Texts, graphics, works: copyright.

Summary table

ToolWhat it protectsDuration
Invention patentTechnical solution20 years
Utility modelPractical improvement of shape/use10 years (IT)
Registered designAesthetic appearanceup to 25 years
TrademarkName/logoindefinitely renewable

Where to start

Often the right protection is a combination (e.g. patent + design + trademark). The first step is to understand whether there is a patentable technical component: there, a pre-screening gives you a quick answer.

→ Find out if your invention is patentable

Frequently asked questions

Utility model or patent? If it's a practical improvement of an existing object, often the utility model; if it's a genuine technical innovation, the patent.

Does design protect the function? No, only the appearance. For the function you need a patent or a utility model.